Sample Q Free Essays

Choose the one alternative that best completes the statement or answers the question. 1) When backed by buying power, wants become A) self-esteem needs B) physical needs C) demands D) exchanges E) social needs 2) When dealing with a(n) managers must decide whether to invest in it in an attempt to build it into a star or cash cow or whether to phase it out. A) cash cow B) cat C) exclamation mark D) dog E) question mark 3) Because of increasing Americans will demand higher quality products, books, magazines, travel, personal computers, and Internet services. We will write a custom essay sample on Sample Q or any similar topic only for you Order Now A) levels of education B) family size C) numbers of nontraditional females D) ethnic diversity E) social class awareness 4) Causal research Is used to A) test hypotheses about cause-and-effect relationships B) gather preliminary information that will help define problems C) uncover information in an unstructured way D) quantify observations that produce insights unobtainable through other forms of research E) describe marketing problems or situations 5) Donna wants to buy a new coat. During the stage of her purchase process she will ask her friends to recommend a store and/or a style of coat. She will search the newspaper for coat sales, and she will visit nearby stores to see what is available in her price range. A) product evaluation B) information search C) purchase decision D) need recognition E) alternative evaluation 6) When Burger King targets children, teens, adults, and seniors with deferent ads and media, it is practicing segmentation. A) behavioral 8) lifestyle C) age and life-cycle D) user status. How to cite Sample Q, Papers

The Impact of Advertising on Women free essay sample

Everyday of our lives, we are exposed to dozens of advertisements, whether it be on television, the radio, in magazines, on billboards or signs, or anywhere else that companies try to reach us in an effort to promote the products they sell. Advertisers appeal to our hopes, dreams, wants and desires, and exploit our insecurities in an effort to sell us a product, ranging from cars, to household appliances, to a bottle of shampoo. Advertising affects everyone, whether they acknowledge it or not, and it often promotes something that is out of reach to the average person, such as great wealth, or a perfect body. Advertising often carries an overload or excess of meaning, such as statements of power, wealth, leisure, and sexual allure, and they also convey meanings of race and gender. (â€Å"Introduction: Media Studies†) As this paper will demonstrate, advertising is an extremely powerful tool which has the ability to change the way we perceive ourselves. Of particular interest is the effect that advertising has on women. Women are continually bombarded by advertisements in which they are told, directly or indirectly, that they must be thin in order to be beautiful, and they are marketed products that they are led to believe will help them achieve their desired body image of being thin. Women become convinced that they must look like sexy all the time, when in reality, it is almost impossible. Women often begin dieting in order to attain the perfect body that they are striving for, and they occasionally undertake more extreme measures to lose weight, such as bulimia or anorexia, all because they are led to believe, by advertising, that they must have a perfect body. Women are also sexually objectified in advertising, and viewed as merely sexual objects. This paper will explore in depth how women are portrayed in advertising and, more importantly, the impact which it has on them. In western culture, a slender physique has come to be regarded as the standard of feminine beauty; although it is an unrealistic benchmark for nearly all women. The average woman has a seven percent chance that she will be as slim as a catwalk model, and an even lesser chance that she will be as thin as a supermodel. (Konrad, 2008) A 2000 study found that the body fat of models and actresses is, on average, 10 percent less than that of a typical active, healthy woman. (â€Å"Behind the Hype: Dove’s Real Beauty Campaign†) The models that companies use in advertising are also getting thinner relative to the average population. Twenty years ago, models weighed 8 percent less than the average woman. Today, they weigh 23% less than the average female population. (â€Å"Beauty and Body Image in the Media†) However, these truths do not stop women from trying to attain the perfection they see in every day advertisements. Since advertising continually implies that women should be slender, those who do not have this particular body type often suffer from low self esteem and hold a negative self image of their body. After a study in which women viewed sexual and non-sexual ads, the women who viewed the sexual ads rated themselves as being larger, on average, than the women who viewed the non-sexual ads, and women who viewed the sexual ads also expressed greater dissatisfaction over their current physique than the women who watched the non-sexual ads. (Tygart) George Lipsitz has argued that consumer culture and media representations play a greater role than ever in defining identities. (â€Å"Just Do It†) When women see thinness represented in advertising, they would like to look like the models they see and have that same identity that is being shown to them. In addition to women feeling pressure to conform to the desired body type due to their constant exposure to it in advertising, they also are under pressure to attain the perfect body because they believe it is what men feel they must look like. According to a study published in American Behavioural Scientist (Choi et al. , 2008), women are able to realize that the images of supermodels that they see in advertisements are unrealistic and they recognize that they will not be able to attain the body of a supermodel. However, these same women feel that men who view these advertisements will not be able to ascertain the fact that the body types shown are unrealistic. Since women feel that men cannot discern the unrealistic nature of the female body that is presented in advertisements, they feel that men will expect them to meet the standards of beauty portrayed in these ads. Consequently, this leads women to desire to look like the models they see in advertisements, not necessarily because they want to, but because they believe that men view it as realistic and attainable. As stated by Choi, et al. (2008), â€Å"Women are influenced by unrealistic media imagery because they are well aware that men will view those images as real, and value them. † It is argued that, although women know the images shown to them in advertising are unrealistic, they are unable to ignore them, because of the threat of men judging their bodies. Since advertising has the effect of making women desire a thin, slender body that is almost impossible to attain, they frequently make radical efforts in an attempt to get it. An astonishing 75 percent of women who are a normal weight feel that they are in fact overweight. The Anorexia Nervosa Related Eating Disorders research group states that one in four college aged women undertakes unhealthy methods of weight control, ranging from skipping meals and laxative abuse, to self induced vomiting. (â€Å"Beauty and Body Image in the Media†) It has also been estimated that magazines directed to a female audience contain over ten times as many advertisements promoting weight loss than men’s magazines do, advocating a variety of solutions, from diet pills to cosmetic surgery. Researchers have shown that this advertising has led to an increase in eating disorders. (Choi, et al. , 2008) Teenage girls who already claimed to be dissatisfied with their body image showed a higher tendency towards dieting and bulimic behaviours after prolonged exposure to advertisements in a teen girl magazine. (â€Å"Eating Disorders: Body Image and Advertising†) Self-image is often affected in teenage girls because they cannot escape the message that their bodies are imperfect. â€Å"A Girl of Many Parts†) Many researchers believe that advertisers want women to feel insecure and disappointed with their body shape, since this will create the desire for an unattainable body that will increase the consumption of products that companies are trying to sell, such as skin care creams, weight loss supplements, and others. Paul Hamburg, a professor at Harvard Medical School, states: â€Å"The media markets desire. And by reproducing ideals that are absurdly out of line w ith what real bodies do look like, the media perpetuates a market for frustration and disappointment. Its customers will never disappear. † (â€Å"Eating Disorders: Body Image and Advertising†) In terms of sexual objectification, women agreed that they were sexually objectified in advertising, however, contrary to popular belief, younger women appear to no longer have an issue with it. The â€Å"third wave† of feminism today embraces sexuality, and views sex as power. (Dahlberg Zimmerman, 2008) Many feminists now believe it is acceptable for women to use their glamour to their advantage, as long as they are doing it out of their own free will. According to a recent study, young, educated women are not offended by the sexual objectification of women in advertising, which may be a product of the highly sexualized culture we live in today. (Dahlberg Zimmerman, 2008) Although women are deeply affected by how models appear in advertisements, by their desire to want to look like them, the women of today no longer appear to be affected by the sexuality in advertising, and in many cases, they are embracing it. To conclude the efforts, if any, which are being made to change the portrayal of women in advertising should be examined. Although advertising on the whole is still relatively unchanged with respect to its portrayal of women, some companies have altered the message they send about beauty and changed their advertising to reflect this change. An example is Dove, and its Real Beauty advertising campaign. Dove launched the Real Beauty campaign in response to a study it undertook among females aged 18 to 64, the majority of whom felt that advertising set an unrealistic standard of beauty for women that is nearly impossible to achieve. â€Å"Behind the Hype: Dove’s Real Beauty Campaign†) The ads featured the use of everyday women instead of professional models, and images that were not airbrushed in any way. The campaign has been well-received and led to an 11. 4% increase in Dove’s sales in early 2005, although, some critics stated that the campaign promotes obesity in a time when many Americans are struggling with weight issues. Since Dove introduced the â€Å"Real Beauty† advert ising campaign, both Nike and Levi’s released similar campaigns, featuring everyday people as opposed to models. â€Å"Behind the Hype: Dove’s Real Beauty Campaign†) It remains to be seen whether this trend will continue into the future, but at the very least it demonstrates that companies are beginning to provide an alternative to the advertising they had used in the past. In summation, advertising plays a considerable role in how women regard themselves and in their perceptions of how they should look. Advertisers use models with a physique that all but the few, most genetically gifted women could ever attain. As previously stated, he average model has a body fat percentage which is 10 percent less than that of a typical healthy, active woman, and supermodels, on average, weigh 23 percent less than the average woman. After viewing advertisements featuring supermodels, women often feel worse about themselves and begin to suffer from poor self-image and low self-esteem. Even a small amount of exposure to advertising has been demonstrated to make this occur; although women are exposed to hundreds of advertisements on a weekly basis. However, women no longer appear to be affected by the sexual objectification they see in advertising, which has been attributed to the third wave of feminism and the sexually charged culture that we live in. Women also feel pressure to look like a supermodel because, although, they often realize that what is advertised to them is not realistic, they believe that men do not realize this and want regular women to look like the models they see in advertisements. This leads women to seek out that body type, since they feel that men expect it from them. Women undertake everything from common methods of weight loss such as dieting to extreme measures such as anorexia to achieve the body that advertisers tell them they must have. The dissatisfaction they have with their bodies leads them to consume the products that advertisers are marketing to them. One company, Dove has taken a major step forward in its advertising, by using everyday people who have a normal body type in its â€Å"Real Beauty† campaign, and other companies have followed suit with similar advertising, but the majority of advertising still promotes an unrealistic body type as being ideal and desired. Until this changes, women will continue to hold on to the desire to look like a supermodel, however unrealistic that may be, they will continue to go to great distances to turn that farfetched dream into a reality.

Amygdala activity essays

Amygdala activity essays Review of "Amygdala activity at correlated with long-term, free recall of emotional information" This article reviewed an experiment that tested the role of the amygdala in emotional memory. To be specific it hypothesized that if the amygdaloid complex (AC) was primarily involved with the formation of long-term memory during emotionally arousing situations, then the PET analysis would reveal AC activity related to retention of the relative emotional, but not relatively neutral, films. The experiment used eight right-handed male subjects between 20 and 24 years old. While at first it was not clearly stated why the subjects used were all the same, but women, left-handed people, and subjects of differing ages were purposely omitted in favor of right-handed males of a specific age for use as a control. These subjects were shown two videos, one with emotionally neutral film clips (N) and one with emotionally arousing film clips (E). Each video contained 12 clips. The subjects were asked to rank each film on the basis of emotionality from 0 (being the lowest) to 10 (being the highest.) The videos were also ranked on how well the subject understood each film on a scale from 0 to 10. The E and N films did not differ in their level of understandability. The films were ordered in such a way that it would maximize the chances of detecting glucose differences between E and N sessions. Since positron emission tomography was used, this was a good idea because most of the measured activity would relfect the first 15-20 minutes of tracer reuptake. Three weeks after the experiment, the subjects were asked to recall as many film clips as possible from both film sessions. As expected the E films were ranked significantly higher than the N films. The subjects could also recall more E films than N films when asked three weeks after the experiment. The scientific paper presents simple, but effect, graphs showing the discrepancies b ...

Aurignacian Period

Aurignacian Period Definition: The Aurignacian period (40,000 to 28,000 years ago) is an Upper Paleolithic stone tool tradition, usually considered associated with both Homo sapiens and Neanderthals throughout Europe and parts of Africa. The Aurignacians big leap forward is the production of blade tools by flaking pieces of stone off a larger piece of stone, thought to be an indication of more refined tool making. Some Recent Studies Balter, Michael 2006 First Jewelry? Old Shell Beads Suggest Early Use of Symbols. Science 312(1731). Higham, Tom, et al. 2006 Revised direct radiocarbon dating of the Vindija G1 Upper Paleolithic Neandertals. Proceedings of the National Academy of Sciences 10(1073):1-5 (early edition). Bar-Yosef, Ofer. 2002. Defining the Aurignacian. pp 11-18 in Towards a Definition of the Aurignacian, edited by Ofer Bar-Yosef and Joo Zilho. Lisbon: Portuguese Institute of Archaeology. Straus, Lawrence G. 2005 The Upper Paleolithic of Cantabrian Spain. Evolutionary Anthropology 14(4):145-158. Street, Martin, Thomas Terberger, and Joumlrg Orschiedt 2006 A critical review of the German Paleolithic hominin record. Journal of Human Evolution 51:551-579. Verpoorte, A. 2005 The first modern humans in Europe? A closer look at the dating evidence from the Swabian Jura (Germany). Antiquity 79(304):269-279. This glossary entry is part of the Dictionary of Archaeology. Examples: St. CÃ ©saire (France), Chauvet Cave (France), LArbreda Cave (Spain)

Is Hamlet Really Insane... Do I think Hamlet Is Insane Essay

Is Hamlet Really Insane... Do I think Hamlet Is Insane - Essay Example However, he is not mad at all. Hamlet is quite a rational character but he is unable to fight with his circumstances that are all against him. Hamlet, after listening to his father’s ghost’s information about his murder and Claudius’s conspiracy against him tries to sort out the issue and avenge Claudius for his crime. He delays in taking action considering the moral issues involving the whole plan due to which, he overly speculates over the whole situation. It is due to his overly speculative nature that everyone in the court doubts about his mental state. For Hamlet, all the situations that have occurred to him have caused him to hate the world around him as he says, Hamlet thinks that his mother has committed an incestuous act by marrying Claudius soon after his father’s death. Not only has she deprived Hamlet with her motherly love but also snatched the right of being a king after his father’s death. She was unable to understand the melancholy of Hamlet at his father’s death and at her hurried marriage. He goes into a depressed state considering his inability to solve the problems of his life. Even Hamlet is unable to take revenge against Claudius in a timely manner due to which, he is considered as a mad character. He delays in taking action against Claudius, his father’s murderer and his this act dragged him into a more depressed and melancholic state. Hamlet is also a moral character because in killing Claudius, he thinks moralistically and is unable to kill him when he gets a chance when Claudius is praying. Hamlet has seven soliloquies in the play that confirm to the fact that he is not mad at all. His words have profound meanings in them and his exploratory mind is quite evident from his soliloquies. The consideration of Hamlet as an insane character is quite wrong as he is quite perfect in his mental approach and it is

Dissertation in Science Education Example | Topics and Well Written Essays - 1750 words

In Science Education - Dissertation Example Example of the nature of the structuring that makes it possible for in-depth science research knowledge to be impacted includes the intensiveness of the program. For instance some teachers are brought up close with Cornell Center for Materials Research (CCMR) laboratories, which are facilitated by specialized laboratory managers, faculty and former students for as long as six weeks without a break (Cook et al, 2000). Normally, such mathematics and science teachers do not get the opportunity of having dedicated times with laboratory experiences with the standard of the CCMR Shared Experimental Facilities. Another relevant component of the RET program that is set to make it very easy for shared experiences to impact deep into teachers attending the program is the fact that the programs are structured such that participants work together as team. In effect, basic concepts that could prove difficult in their understanding are easily shared among team members for practical resolution. Ind eed, for the fact that the structure of the program is intense and focused on problem solving skills, set out by trained and skilled facility managers Sadler et al (2009) have noted that it has always been possible and easier for teachers attending the RET programs to have the kind of experiences that the programs require them to have. But it is important to note that the essence and idea behind the RET programs does not end with the mere acquisition of knowledge on research experiments for teachers. Rather, the major target of the program is the student, meaning that after teachers gain the experiences from the program, they should be in a position to passing these on to their students (Polloway, Patton and Serna, 2008). As teachers, it has always been expected that there will be the use of learner-centered and other creative approaches to teaching that make absorption of concepts taught easier for learners. However, some key factors have often inhibited this noble vision. Subseque ntly, students, who are the target products of the RET programs have not benefited fully from the programs (Rao, 2009). 1.3 Purpose of the Study Based on the background given and the problem identified earlier, the researcher seeks to use this proposal to clearly identify and spell out the factors that aid in the successful implementation of science and engineering practices into the regular classroom experience of teachers. Furthermore, ways by which teachers can be supported in their classroom after completion of any RET program to make implementation of experiences and subsequently improvement of student learning possible, shall also be outlined. 2.0 Background Literature 2.1 Measuring success of RET programs in Learners Several researchers in the area of science and mathematics education have studied the need to making the learner the end product of teachers’ success with the RET program. In this, a number of debates and arguments have come up was to why the focus on the systematic structure of the

Peroxisome Proliferator-Activated Receptor Delta Polymorphisms Are Essay - 1

Peroxisome Proliferator-Activated Receptor Delta Polymorphisms Are Associated With - Essay Example tivity appropriated; then PPAR delta genes involved in fatty acid oxidation in adipocytes and skeletal muscle cells through promoting appropriated fatty acid oxidation. Indeed, following the research data showed that essential role in blood lipid metabolism plays PPAR delta gene. These were establishes from distinguish studies such as treating with a PPAR dalta agonists that increase plasma high density lipoprotein (HDL-C) and screening 5’ untranslated region of the human PPAR delta gene for DNA sequence variants where identified four polymorphisms. Such as T/C transition in nucleotide 15 of exon 4 was associated with plasma LDL-cholesterol levels in two cohorts of healthy men, than rare C allele correlated with higher LDL levels, was associated with higher transcriptional activity in vitro, and to affect binding of transcription factor. The conclusion is that DNA sequence variation in the PPAR delta locus is a potential modifier of changes in cardiorespiratory fitness and pla sma HDL cholesterol during regular exercise. (Hautalla et al., 2007) According to the World Health Organization, cardiovascular diseases, diabetes, obesity, cancer, mental diseases, osteoporosis, caused 60% of the world’s mortality in 1999, and according to current estimations they will be responsible for 73% of deaths by the year 2020.Endeed homeostasis and energy balance, achieving during exercise should reduced these epidemic dieses from spreading. Homeostasis of energy and fitness is correlated with nuclear receptors peroxisome proliferator activated receptors (PPARs) .The key to glucose, lipid and protein metabolism is hiding in PPAR alpha and PPAR gamma, which stay uncovered, but data confirmed the key role of PPAR delta in lipid metabolism. Involvement was proved in metabolic disorder such as metabolic syndrome, arteriosclerosis and cardiovascular disease. So sensors for fatty acid, PPARs, the controller of metabolic pathway, bona fide members, are encored by 48 genes in humans