Corporate Social Responsibility Initiatives

Question: Discuss about the Corporate Social Responsibility Initiatives. Answer: Introduction: Continuing business within the society is a major concern for several scholars as well as business practitioners. It is the corporate sectors where the use of corporate sustainability is increasing day by day, even organisations that deal with environmental issues and the business consultancies are organisations which make use of corporate sustainability. Using corporate sustainability, organisation mainly makes proper justification over different sustainable strategies that are necessary for running a successful business (Bhattacharya et al 2009). With the help of corporate social responsibility, business organisations are trying to do good for the people of the society. Still for business organisations profit making is their main aim. Even business companies intend to carry out business reflecting their values over socially responsible practices. But, for the last few years, business organisations have experienced a huge rate of turnover on the corporate control so that companies a re able to impose vast change in the different corporate strategy that the companies followed. It is necessary for both business companies and organisations that they indulge into different socially responsible activities and carry out different important activities in the business market to determine different external factors that throw effect on the performance of business organisations (Carroll,et al 2010). An Introduction to Corporate Social Responsibility and Corporate Sustainability Corporate social responsibility is a kind of business practice that involves types of business initiatives which after use by the business organisations would be beneficial for the society. In order to carry out sustainable business practices, companies get indulge into corporate social responsibility. Corporate social responsibility has now become very important to follow so that companies are able to make a move forward in their business developing a shared value for their business (Carroll,1999). In practical terms corporate social responsibility highlights different types of policies, practices and initiatives making use of which a company like Cadbury Plc is able to regulate different types of business activities with enough amount of transparency and honesty so that the companies business activity throw positive impact and increases its social and mental well being. Corporate sustainability is a very essential business approach that helped Cadbury Plc to make in long term customers and increase the employees value to create sustainable business strategy. Corporate sustainability is essential for business success and it insists company professionals to develop different types of professional skills so that they are able to increase social goodness of their business (Du et al 2010). Limitation of the study Limitation set for the research is the different literary materials made available for understanding the concept of the research. The research is limited to different other secondary sources which are relevant to the topic. It is limited to a particular time scale and budget may be within which would not be possible to complete the research on Corporate Social Responsibility. Aim of research The aim of this research is to look in how Corporate Social Responsibility is able to business companies operate within a social, cultural and economical environment. Also this research aims to highlights the importance of companies to carry out business functions following green business strategy (Jenkins 2009). Body Getting involved into different social responsible practices is necessary for Cadbury Plc so that they are able to make successful contribution for the development of the society in which they are running business. Giving vale to different social responsible practices a roadway open for the company to establish a positive word of mouth communication in order to take up the business o a high level but make sure that the company attempts long term growth and success (Lindgreen et al 2010). With help of corporate social responsibility, companies like Cadbury Plc is able to make their brand popular in the business market among not only in- front of all its business competitors, but also in front of the media, direct customers and other organisations which are operating within the same community. Getting indulge into socially responsible practices, company staffs are able to strengthen their professional bond with other senior officials of the company. Getting indulge into socially responsible practices employees of the company are able to develop a sense of loyalty and develop closeness for their organisation. This simply increases the commitment of the employees and gradually the production of the organisation increases. Also with the help of positive word of mouth communication companies are able to expand the sales platform of the organisation. Further, by getting indulge into socially responsible practices Cadbury Plc is able to handle work pressure which enhance the reputation of the company in the business market. Further, it is very essential to state that by carrying out socially responsible practices Cadbury Plc is able to develop eminent business sense and develop a symbiotic relationship with the entire environmental component (McGuire et 1988). According to the Commission report, Cadbury PLC by indulging into socially responsible practices is able to expand the share values of their shareholders which is important for mitigating negative impact of the company on society. An attempt has been made by the European Parliament for the purpose of analysing the concept of corporate social responsibility. From the current legal framework of corporate social responsibility the likelihood of shareholders is easily determined. From different research evidence, information has been gathered that by indulging in socially responsible practices companies are able to develop a link between capitalism in order to increase the business profit of the company as well as improve the corporate behaviour of the company (Sturdivant 1977). Socially responsible practices is helping Cadbury Plc to develop a strong relationship with their customers and avoid making fake promises or commitments so that customers do trust on the company and intend to buy products insisting others to do the same. Often companies and organisations forget about the existing customers of their company, but the value of indulging in socially responsible practices by companies is to carry out after sal es service for ensuring long term growth in order to bring in increased amount of profit to the company. Conclusion This report overall highlights the value of indulging into socially responsible practices so that a strong reputation of the company is maintained. With the help of corporate social responsibility companies develop sustainable business strategy making use of which the company operates culturally and economically well in the competitive business market (Bhattacharya et al 2009). Reference Bhattacharya, C. B., Korschun, D., Sen, S. 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